I spent 17 years building a thriving copywriting business. Mostly indoors, mostly behind a screen, and mostly in a culture that treated burnout like a badge of honor.
It worked. Until it didn’t.
Then I read a book by Trevor Blake. He talked about how he made all his best decisions outside - walking, thinking, unplugged from the noise.
Something about that landed hard. I realized I hadn’t really been outside in years. I’d built a life that ran on caffeine and deadlines and dopamine hits from Slack. But deep down, I was longing for something quieter. Something real.
That’s when the idea came:
What if I could create that kind of space... not just for me, but for other people who live and lead in overdrive?
That question became Wild Woods.
When I found this land, 30 forested acres in the Smoky Mountains, I didn’t see a business. I felt a remembering. The kind that lives in your body before your brain can explain it.
At first, I came here to breathe again. But the longer I stayed, the more I knew I couldn’t keep this place to myself.
Wild Woods became a soft landing for the ones who are usually holding space for everyone else. Entrepreneurs. Coaches. Creators. People who are brilliant and generous and tired.
It’s not a luxury spa. It’s not a venue-for-hire.
It’s a sacred pause. A soul-aligned retreat center designed for deep rest, real connection, and the kind of clarity that only shows up when you stop trying to chase it.
We're building this place because we needed it.
But we opened it because we knew others did too.
And if you’re reading this, maybe you’re one of them.